Where to start and where to finish. Let me begin by saying that PIPIPI is the most adorable and personal cafe I have ever been to. Japanese are well known for their madness for cute things, also known as kawaii culture. However, when you take a train from Tokyo towards South, the understanding of ‘cute’ is absolutely different. Colourful clothes, hand-made decorations, vintage teaspoons, flowers and anything basically related to beach – those are some of the things that are highly appreciated and referred as cute in Shonan.